Thoughts on Snowsports

Iain Martin, The Ski Podcast

The sad demise of the catered chalet ski holiday

The sad demise of the catered chalet ski holiday

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  

Will ChatGPT make ‘ski experts’ redundant?  

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Article on Isola 2000 & Nice in The Telegraph

Article on Isola 2000 & Nice in The Telegraph

Iain combined a visit to Isola 2000 with a winter break in Nice in February 2026. His article on this trip has now been published by The Telegraph. You can read the article in full here. Find out more about Iain’s experience on this trip in Episode 303 of The Ski Podcast:
Electric vehicle article in 'Snow' magazine

Electric vehicle article in ‘Snow’ magazine

Iain’s opinion piece on why ‘Driving to the Alps in an EV is easier than you think’ has been published in ‘Snow’ magazine. Iain is founder of the lobbying group, Ski Flight Free, which encourages skiers and snowboarders to travel by low-carbon methods instead of flying. Iain also recently presented at the London Snow Show...
Interview with Kit DesLauriers for welove2ski

Interview with Kit DesLauriers for welove2ski

The latest in Iain’s series of ‘Chairlift Chat’ interviews has been published on welove2ski.com In this instalment, Iain speaks with Kit DesLauriers, the first person to ski the Seven Summits – the highest mountains on each of the planet’s seven continents.   You can listen to Iain’s full interview with Kit in Episode 268 of The Ski Podcast:
Milan-Cortina Winter Olympics Schedule Download | Skiing & Snowboarding

Milan-Cortina Winter Olympics Schedule Download | Skiing & Snowboarding

The Winter Olympics are brilliant. Four years seems like too long, and I love it when they come around again. But let’s be honest, how often have you watched figure skating or curling in the last four years? What about ice hockey (‘Heated Rivalry’ doesn’t count) or luge? So, if you love skiing and snowboarding,...
Interview with Reece Bell for welove2ski

Interview with Reece Bell for welove2ski

The latest in Iain’s series of ‘Chairlift Chat’ interviews has been published on welove2ski.com In this instalment, Iain speaks with Reece Bell, one of the rising talents in British alpine ski racing. You can listen to Iain’s full interview with Reece in Episode 258 of The Ski Podcast:
Courchevel article for welove2ski

Courchevel article for welove2ski

Iain recently travelled to Courchevel in Les 3 Vallées to report on the new Chenus gondola, which started operation in December 2025. His article is now live on welove2ski.com Iain will be reporting further on his trip in Episode 273 of The Ski Podcast.