Thoughts on Snowsports

Iain Martin, The Ski Podcast

Milan-Cortina Winter Olympics Schedule Download | Skiing & Snowboarding

Milan-Cortina Winter Olympics Schedule Download | Skiing & Snowboarding

The Winter Olympics are brilliant. Four years seems like too long, and I love it when they come around again. But let’s be honest, how often have you watched figure skating or curling in the last four years? What about ice hockey (‘Heated Rivalry’ doesn’t count) or luge? So, if...
The sad demise of the catered chalet ski holiday

The sad demise of the catered chalet ski holiday

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  

Will ChatGPT make ‘ski experts’ redundant?  

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Interview with Reece Bell for welove2ski

Interview with Reece Bell for welove2ski

The latest in Iain’s series of ‘Chairlift Chat’ interviews has been published on welove2ski.com In this instalment, Iain speaks with Reece Bell, one of the rising talents in British alpine ski racing. You can listen to Iain’s full interview with Reece in Episode 258 of The Ski Podcast:
Courchevel article for welove2ski

Courchevel article for welove2ski

Iain recently travelled to Courchevel in Les 3 Vallées to report on the new Chenus gondola, which started operation in December 2025. His article is now live on welove2ski.com Iain will be reporting further on his trip in Episode 273 of The Ski Podcast.
Iglu sold to Flight Centres in £100m Deal

Iglu sold to Flight Centres in £100m Deal

Flight Centre Travel has completed the acquisition of the UK-based online cruise and ski specialist Iglu, in a deal worth up to £100 million plus performance-related earnout. Iglu was founded in 1998 by Richard Downs and has grown into one of Europe’s leading online retailers for cruise and ski holidays. According to an statement made...
How to carry skis properly...

How to carry skis properly…

In this recent video, Iain and Al from The Ski Podcast explain how to carry skis…without taking anyone eyes out and while looking ‘cool’. There’s many wrong ways to carry your skis, but there’s only one right way to carry your skis: that’s to have them over your shoulder with the tips facing forward. The...
Zermatt considering construction of 260m skyscraper

Zermatt considering construction of 260m skyscraper

A bold proposal to build a 260-metre-high accommodation block at the foot of the Matterhorn has stirred debate in the traditional resort of Zermatt in Switzerland. Local hotelier Heinz Julen, known for his avant-garde architecture in the resort, has unveiled plans for a skyscraper named ‘Lina Peak’ at a cost of around 500 million Swiss...
M&S launches first ski collection

M&S launches first ski collection

Marks & Spencer has broken new ground and launched its first ski collection. The looks are pretty clean, with a hint of vintage and the prices are definitely good.