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The sad demise of the catered chalet ski holiday
Ideas / Tour Operators

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments
Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  
Ideas

Will ChatGPT make ‘ski experts’ redundant?  

by iain on May 11, 2023 • No Comments
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine
Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments
Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay
Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner
Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?
Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Zermatt considering construction of 260m skyscraper
Ideas / Resorts

Zermatt considering construction of 260m skyscraper

by iain on Nov 11, 2025 • No Comments
A bold proposal to build a 260-metre-high accommodation block at the foot of the Matterhorn has stirred debate in the traditional resort of Zermatt in Switzerland. Local hotelier Heinz Julen, known for his avant-garde architecture in the resort, has unveiled plans for a skyscraper named ‘Lina Peak’ at a cost of around 500 million Swiss...
M&S launches first ski collection
Branding

M&S launches first ski collection

by iain on Nov 8, 2025 • No Comments
Marks & Spencer has broken new ground and launched its first ski collection. The looks are pretty clean, with a hint of vintage and the prices are definitely good.
Swedish cross-country skiers secure controversial Ozempic sponsorship deal
Events

Swedish cross-country skiers secure controversial Ozempic sponsorship deal

by iain on Nov 4, 2025 • No Comments
The Swedish national cross-country skiing team has confirmed it has agreed a controversial sponsorship deal with pharmaceutical giant Novo Nordisk, known for its weight-loss drug Ozempic. The move has sparked debate among some athletes and observers, principally because the sport of cross-country has had a history of weight-related issues and eating disorders among competitors. The...
Electric vehicle article in 'Snow' magazine
Iain

Electric vehicle article in ‘Snow’ magazine

by iain on Oct 27, 2025 • No Comments
Iain’s opinion piece on why ‘Driving to the Alps in an EV is easier than you think’ has been published in the autumn issue of ‘Snow’ magazine. Iain is founder of the lobbying group, Ski Flight Free, which encourages skiers and snowboarders to travel by low-carbon methods instead of flying. Iain also recently presented at...
Intersport Discount Code 2025/26
Marketing / podcast

Intersport Discount Code 2025/26

by iain on Oct 27, 2025 • No Comments
Use the Intersport discount code ‘SKIPODCAST’ to save on ski hire in France, Austria and Switzerland.
Selva article in 'Ski' Magazine
Iain

Selva article in ‘Ski’ Magazine

by iain on Oct 27, 2025 • No Comments
Iain travelled to Selva Val Gardena in the Italian Dolomites in March 2025. His article on that trip – celebrating the 50th anniversary of the Dolomiti Superski – has now been published in The Ski Club of Great Britain’s ‘Ski’ magazine. You can listen to Iain’s view on the trip, Selva Val Gardena and the...

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The opinions expressed here represent my own and not those of my employer. Please feel free to support or disagree with me in the comments section of each blog entry.